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Greg Mohr introduces Sara Nay and provides an overview of Duct Tape Marketing. They discuss common marketing mistakes, emphasizing the importance of strategy and metrics. The conversation dives into the customer journey and the role of fractional CMO services. Sara...

Retirement Money Secrets Greg Mohr introduces the episode with an overview of Closed-End Funds (CEFs) and insights from Steve. Greg shares his personal experiences and expectations with CEF investments, providing practical examples and reflections. The episode then...

Greg Mohr introduces guest Georgia Lininger, who discusses her inspiration for sustainable publishing and its environmental impact. They explore the challenges of traditional publishing and the advantages of print on demand. Georgia shares sustainable publishing...

Greg Mohr introduces Steve Anderson and his book "The Bezos Letters." They discuss the background and inspiration for the book, and dive into Amazon's shareholder letters. Steve shares his business journey and consulting expertise, highlighting common entrepreneurial...

Greg Mohr introduces Jackson Calame, who shares his business philosophy and entrepreneurial journey. Jackson discusses creating a power brand and identifying ideal clients, offering insights into 1st Class Business. They delve into scaling responsibly and managing...

Greg Mohr introduces guest Kayvon Kay, who shares his business journey and evolution. They discuss the challenges Kayvon faced and his strategies for scaling a business and enhancing sales effectiveness. The conversation covers common pitfalls in business ownership...

Greg Mohr introduces guest Diane Helbig, who shares her insights on small business challenges and alternative strategies to traditional selling. They discuss the importance of embracing curiosity in sales, rethinking the elevator pitch, and the power of discovery...

Morissa Schwartz shares her entrepreneurial journey and the benefits of Gen Z Publishing. She discusses marketing strategies for businesses and authors, the role of social media, SEO, and overcoming writer's block. Marissa highlights her literary achievements, support...

Greg Mohr and Terry Fossum dive into Terry's backstory and the origin of the Oxcart Technique. They discuss its validation and endorsements, and how prospect theory applies to goal setting with real-world examples. Greg shares his insights on the technique,...

Greg Mohr introduces Mike Handcock, who shares insights from his early career and the challenges faced in entrepreneurial growth. They discuss creating impact and expanding internationally, along with Mike's franchising journey and success tips. Mike highlights...