Greg Mohr hosts Maxwell Ivey to discuss the vital role of accessibility in franchising. They explore the market potential of the disability community and the benefits of hiring people with disabilities. The conversation addresses challenges with screen readers and the importance of accessible online forms. Corporate responsibility in digital accessibility is emphasized, along with services for improving web accessibility. Financial aspects of franchising are covered, alongside the benefits of apprenticeships and franchisor support. They stress the need for accessible franchise documents and offer insights on effective client communication. The episode concludes with information on how to contact Maxwell Ivey.
Key Points:
- Inclusive accessibility efforts can significantly enhance the usability and search engine optimization of websites, benefiting all users, not just those with disabilities.
- The disability community represents a highly loyal and sizable market that can advocate for businesses investing in accessible and inclusive practices, potentially driving significant business growth.
- Franchises offer varied investment opportunities that cater to different skill sets and levels of experience, though accessibility in application processes and financial assistance options can still be improved to attract a more diverse range of franchisees.