Greg Mohr introduces Jill Lublin, discussing her company’s inspiration and the services they offer. They explore the characteristics of ideal clients and emphasize the importance of crafting a strong message in publicity. Jill shares her “secret sauce” and the “oo-ah” factor that makes a message compelling. A case study highlights successful publicity efforts for an insurance franchise owner. They delve into understanding the ROI on publicity and Jill presents her publicity challenge along with actionable tips for gaining immediate media visibility.
Key Points
- Differentiating your business and having a clear, powerful message is crucial for gaining media attention and visibility.
- Utilizing tools like Google Alerts and platforms like Connectively can help track and respond to media opportunities effectively.
- Publicity can significantly elevate your status and trust factor, providing substantial ROI compared to traditional advertising.
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