Greg Mohr introduces Mickie Kennedy and eReleases, delving into Mickie’s background and his journey in press release marketing. They discuss the growth of eReleases and the critical role of effective press releases. The conversation compares local and national press release distribution, touching on the evolving media landscape and the impact of influencers. They highlight the significance of press release news wires and how to avoid failures with strategic storytelling. Mickie emphasizes the role of consistency and surveys in successful PR campaigns. The episode concludes with closing remarks and a sponsor mention.
Key Points:
- Press releases should focus on compelling stories and unique data points to attract journalists’ interest and generate earned media.
- Industry surveys are a highly effective type of press release that can consistently generate media coverage and position a business as an industry expert.
- Successful press releases often include elements like case studies, impactful quotes, and human interest stories to create a narrative that resonates with both journalists and readers.
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