Morissa Schwartz shares her entrepreneurial journey and the benefits of Gen Z Publishing. She discusses marketing strategies for businesses and authors, the role of social media, SEO, and overcoming writer’s block. Marissa highlights her literary achievements, support services for authors, and insights on starting and growing a publishing business. She also explores the future of publishing with AI integration.
Key Points
- Embracing AI technology can enhance book writing and marketing processes but requires maintaining creativity and artistic integrity.
- Organic social media strategies and PR are crucial for building a strong, engaged audience and promoting books effectively.
- Overcoming writer’s block involves letting go of the pursuit of perfection and focusing on consistent writing, which can be refined later.
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