Greg Mohr interviews Spencer Carpenter about his work with Outlier Audio, the rise of podcasting during COVID-19, and common mistakes in booking podcasts. They discuss franchise-related podcast topics, ideal clients, free resources, and the benefits of using a podcast booking agent.
Key Points
Podcast guest booking agents can help entrepreneurs and professionals reach their target audience more effectively by leveraging their expertise and industry contacts.
Using free resources like Pod Match can be a good starting point for getting podcast interviews, but specialized agents can provide a more tailored and strategic approach.
Managing podcast appearances involves more than just securing an interview; it includes follow-ups, scheduling, and repurposing content for maximum impact.