Greg Mohr chats with Roger Martin, CEO and co-founder of RockBox Fitness and beem® Light Sauna, about his journey in franchising. They discuss the growth of RockBox Fitness, the significance of hands-on experience for franchisors, and selecting the right franchisees. The episode covers executive vs. full-time franchisee models, marketing strategies, employee recruitment, and real estate negotiations. Roger offers tips on prelaunch, membership growth, daily operations, and using AI for lead nurturing. They also touch on owner involvement, growth plans, RockBox’s fitness model, and strategies to boost customer relationships and tackle competition and economic challenges.
Key Points:
- Roger Martin transitioned from corporate America to entrepreneurship by leveraging his extensive experience in sales, marketing, and leadership to co-found RockBox Fitness and beem® Light Sauna.
- Both franchises have adopted innovative strategies, including in-house digital marketing and optional pre-sales services, to support franchisees in overcoming common startup challenges like real estate, construction, and customer acquisition.
- Martin emphasizes the importance of focusing on customer relationships and personal accountability over worrying about competition or economic conditions, advocating for a proactive approach to business ownership.