Join Greg Mohr as he chats with Justin Guarini and Kim Walsh Phillips about their journey from entertainment to entrepreneurship with Elite Speakers Network. Discover the inspiration behind their collaboration and the services they offer. Hear a success story with Sandler Sales Training and learn how entertainment skills can enhance entrepreneurship. They discuss effective message delivery, digital strategies for business growth, and making audiences feel confident, featuring a Benjamin Franklin Plumbing case study. Explore branding mistakes and the transformation of Howard’s IT business. The episode concludes with guest contacts and final thoughts.
Key Points
- Incorporating entertainment into a business message can significantly increase engagement and impact, transforming the way entrepreneurs connect with their audience.
- Entrepreneurs should focus on making their audience feel confident and empowered by delivering their message with authenticity, warmth, and personality, rather than trying to be overly formal or serious.
- Smiling while speaking is a simple yet powerful technique to make communication more engaging and relatable, thereby enhancing the effectiveness of the message.
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