Greg Mohr introduces Corey Quinn and discusses his book. Corey shares insights on founder-led sales and the process of starting a company. They explore the services offered by Corey’s company and delve into the challenges faced in agency foundation and selecting a vertical market. Corey explains how to identify the ideal client and details a gift-based outbound strategy. The conversation includes the concept of the 20% list and how to leverage industry Mavens. Corey also shares strategies for targeting top brands. The episode concludes with Corey’s contact details and a free audiobook offer, followed by closing remarks.
Key Points:
- Agency founders often struggle with founder-led sales due to a lack of vertical market focus, unclear positioning, and over-reliance on personal networks.
- Sending personalized, high-quality gifts to well-researched prospects can significantly improve outbound marketing effectiveness by building reciprocity and brand recognition.
- Identifying and targeting industry mavens can elevate a company’s positioning and credibility within a specific vertical market, making it easier to attract other clients.