Greg Mohr introduces Ann Carden, who shares her journey to becoming a business coach. They discuss the benefits of hiring a business coach and strategies for professional service entrepreneurs, emphasizing the importance of market specialization. Ann recounts memorable moments in her coaching career and the value of authoring a book for entrepreneurs. She offers her best advice for overcoming business challenges. The episode concludes with information on joining the Expert New Magazine community and closing remarks.
Key Points
Marketing and sales are crucial drivers for business growth, and many entrepreneurs struggle because they lack strong offers and specialized strategies.
Hiring a coach or expert can be a game-changer in overcoming business challenges and avoiding costly mistakes.
Building a premium brand and authority through assets like books, podcasts, and high-end client experiences can significantly elevate an entrepreneur’s visibility and credibility.
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