My role is to help educate and get people to understand what our model is. We’re not here to sell you, we’re here to educate you.
We have a five-step process here, where our first call is an interview where we get to know each other, I’ll ask you a number of questions, I’ll give you more information about Fibernew the call typically runs about an hour. When you’re done with that call, people always tell me boy, Bob, I walked away today with a wealth of information. If you’re going to give me an hour of your time, I want to make it very worthwhile. So, you really have a good understanding of what our model is about. If you like that, then we’re going to go to step two, which is a PowerPoint presentation, it’s going to go deeper than what we talked about on the first call. But on that call, if you’re married or you have a significant other or a partner, I really encourage you to have that person on the call, because it is a family decision. And we want to cover those bases and make sure you know you can tell them about it. But telling it is one thing, having them see it is another. The second call, it’s question and answer period time from both spouses. The third step of our program is where the fun begins, you get to actually call and talk to franchise owners. You can ask them any questions you want. And we have an open-door policy. We have over 285 franchises. So, trust me, you’re going to have a number to choose from. But you can ask them all the personal questions. When we complete seven to 10 validation calls, and you get your map figured out, you will find we’re quite different than some of the other companies out there.
When we have you work on the development of your territory, you work with our mapping department. And you get to actually construct the territory from scratch. We build them by ZIP codes, they have to be contiguous. And that’s your territory. We actually have you even do homework assignments to ensure to you that you’re checking out all the avenues of business. So, you’re really covered. And I can’t tell you the compliments we get about that.
Then we go to Step four. People just rave about it. Step four is you physically go on a ride day with a selected franchise owner. We have 16 owners that provide a physical ride so you can actually see what a day in the life is all about. And You get in there, get your hands dirty, you get the see it. And what I always hear from everybody after that is, oh my gosh, Bob, it was like going to a magic show, I love everything I saw. And then they say, I was so worried Bob, could you really teach me how to do that. But it’s a step-by-step process. And it’s the products that do the work. And that really takes a lot of pressure off of them. And then of course, they get to see their books. And after what they’ve heard, and validation about our margins being very high, they get to see it, because the branches are very open on letting them see their books. So, the ride day, is an accumulation of all these steps we do. And that kind of puts it at the pinnacle. After they get done with the ride day, I typically meet with them two days later, discuss with them what their thoughts are of the franchise owner, and the franchise owner also sends us a report, because it is a two-way street, we want to make sure we’re the right fit, for one reason is you’re spending a lot of money. And we’re also spending a lot of time and training and due diligence. So, we want to make sure we’re going to be the right fit for each other. We have very open and honest discussions about it. I would tell you that anybody that goes on a ride day, I would say right now 90% are approved. Because typically we won’t let people go on a ride day unless we feel they’re the right fit. Because why waste your time? Why waste the franchise owner’s time? I will tell you 98% of them join our program in our system. And when they say Yeah, Bob, we’d like to be a part of it, then we set up a presidential call with Jesse Johnstone. Jesse wants to confirm with them is, do you have any unanswered questions? And if they say no, they really covered it all, then he says we’d like to award you the franchise, if you’d like to become part of our family, and part of our team.
Greg Mohr is the Wall Street Journal Best Selling author of “Real Freedom, Why Franchises Are Worth Considering and How They Can Be Used For Building Wealth”, and has managed restaurants, been a micro-electric circuit engineer, owned and operated dry cleaners, storage units, rental properties, and franchises. Greg has helped hundreds of people invest in a few hundred franchise units. Greg is also the podcast host of the Franchise Maven Podcast. Contact Greg at 361-772-6401 or greg@franchisemaven.com